Marketing

More Marketing strategies to be listed.. Relationship Marketing:  Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc.) buy up to six times more than the average customer that only buys in their store. Reverse Marketing:  In reverse marketing, the idea is to get the customer to seek out the business rather than marketers seeking the customer. Usually, this is done through traditional means of advertising, such as television advertisements, print magazine advertisements, and online media. While traditional marketing mainly deals with the seller finding the right set of customers and targeting them, reverse marketing focuses on the cus...

Continuing with the marketing strategies Guerrilla Marketing  -  Unconventional and inexpensive techniques with imagination, big crowds and a surprise element are used for marketing something, a popular example being flash mobs. Humanistic Marketing:   Human needs   are “a state of felt deprivation.” They distinguish between physical needs (food, shelter, safety, clothing), social needs (belonging and affection), and individual needs (knowledge, self-expression). Needs are a relatively narrow set of non-cultural states of felt deprivation. Inbound Marketing:  Companies often have customers calling them for various reasons. This can present a great opportunity to sell customers additional products and services they currently don’t have. When business customers call to check their balances, the business bank   Chase   often takes the opportunity to ask if they are interest in a credit line, a 401 k plan, or a variety of other services the ...

Another Marketing Strategies are:  Content Marketing :  In this case, content is created and published on various platforms to give information about a certain product or service to potential customers and to influence them, without making a direct sales pitch. Cross-media Marketing :  As the name suggests, multiple channels like emails, letters, web pages etc. are used to give information about products and services to customers in the form of cross promotion. Cult-tural Marketing:  The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite … OK, convert—consumers is by using timeless human behavioral drives found in religious cults. Heck, fellow acolytes, nothing is more permission-, buzz- and one-to-one-based than “a central ideology with a parallel social universe rich with customs.”   Cult marketing   is a bright spot in the list of newfangled marketing templates, one that applies timeless social-sc...

Marketing is a strategy used by companies to communicate with the consumer and make him knowledgeable about the various features of their products and services. It is an essential part of attracting the target buyers to a particular product, and companies use various innovative or tried-and-tested techniques to stay ahead of their competitors and make their place in the market. Here are some of the most popular and effective types of marketing: Affinity Marketing :   Also known as Partnership Marketing, this technique links complementary brands, thereby creating strategic partnerships that benefit both companies. While one adds value to existing customers by generating more income, the other builds new customer relationships. Alliance Marketing : Here two or more entities come together to pool in their resources to promote and sell a product or service, which will not only benefit their stakeholders, but also have a greater impact on the market. Ambush M...