Marketing

SWOT Analysis هو اختصار لـ Strength, Weakness, Opportunities & Threats ، ويعتبر تحليل SWOT أداة مفيدة لفهم عمل المنظمة من الداخل والخارج. حيث يأخذ تحليل نقاط القوة والضعف بالاعتبار العوامل الداخلية للمنظمة، ويصنف كل عامل من هذه العوامل كعامل قوة أو ضعف بالنسبة لها. كما يهتم تحليل الفرص والمخاطر SWOT بالبيئة الخارجية للمنظمة في محاولة للتركيز على اتجاهها في المستقبل. إن اختيار الاستراتيجية يستمد أساساً من نتائج تقييم مصفوفة SWOT ، وإن المنظمة التي تضع خطة استراتيجية ولم تأخذ بعين الاعتبار أهمية العناصر الرئيسية للمصفوفة سوف تعرض نفسها للخطر . نقاط القوة  Strengths :  تلك الاشياء الملموسة و غير الملموسة التي تمتلكها المنظمة و تكون قادرة على استخدامها بشكل ايجابي لإنجاز اهدافها وبما يجعلها قادرة على التفوق على منافسيها. مثل الموارد المالية، الكفاءات الادارية، انخفاض تكاليف الانتاج. نقاط الضعف  Weaknesses :  هو النقص في الامكانات و القدرات التي تمكن المنظمة من بلوغ ما تسعى لتحقيقه قياساً بالمنافسين و...

Identifying, understanding (and marketing to) the generations For years, marketers have made it their business to study different age groups for ways to best reach out to, and communicate with, the various generations. But who are we referring to when we break down the generations? Mature or silent generation (1928 - 1945) Characteristics: Hard working, married young, family-friendly, affluence, domesticity, activism, conventional, morally confused. Defining events: World War II, the start of the Cold War, sub-urbanization, Elvis Presley, the Beat movement, the Korean War, Women’s liberation.  The so-called silent generation consists of children who grew up surrounded by war and depression. Stuck somewhere between two significant cultural periods, they inhabited a difficult middle ground: born too late to be war heroes like their fathers and older brothers and too early to enjoy the liberty and youthful folly of the first Baby Boomers. They married young, w...

More Marketing strategies to be listed.. Relationship Marketing:  Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc.) buy up to six times more than the average customer that only buys in their store. Reverse Marketing:  In reverse marketing, the idea is to get the customer to seek out the business rather than marketers seeking the customer. Usually, this is done through traditional means of advertising, such as television advertisements, print magazine advertisements, and online media. While traditional marketing mainly deals with the seller finding the right set of customers and targeting them, reverse marketing focuses on the cus...

Continuing with the marketing strategies Guerrilla Marketing  -  Unconventional and inexpensive techniques with imagination, big crowds and a surprise element are used for marketing something, a popular example being flash mobs. Humanistic Marketing:   Human needs   are “a state of felt deprivation.” They distinguish between physical needs (food, shelter, safety, clothing), social needs (belonging and affection), and individual needs (knowledge, self-expression). Needs are a relatively narrow set of non-cultural states of felt deprivation. Inbound Marketing:  Companies often have customers calling them for various reasons. This can present a great opportunity to sell customers additional products and services they currently don’t have. When business customers call to check their balances, the business bank   Chase   often takes the opportunity to ask if they are interest in a credit line, a 401 k plan, or a variety of other services the ...